Listen, I don’t know what this thing is, but my dogs love it. When I bring these out to in-person events dogs shop lift them off my table. I used to call it a snuffle braid, but the dogs like to snuffle it, snuggle with it, carry it around, tug with it, and it’s not even a braid... I don’t care what you call it, but it’s awesome. I hide treats or kibble in the folds and the dogs burrow through the layers of fleece to get them. Then they typically take off and do some laps in the yard with it or have epic tug-of-war battles with it. Whatever it is, it looks cool and the dogs think it’s super fun!